About Enhanced Bearings Performance (EBP)

In recent years the development of cycling wheels has been predominantly focused on assembling together parts from different manufacturers or at most applying minor modifications to the shape of the rim. The industry appears to have failed to introduce meaningful technology advancements and to have completely forgotten the central component of a wheel’s structure: the hub.

Our approach has been diametrically opposite, the hub is where we’ve started the development. During our research we noticed two big areas for improvement over existing products on the market. One is an imperfect alignment of the bearings which often causes durability issues, especially when the quick release skewer is tightened excessively. The other, is that the vast majority of cyclists never apply any maintenance to the wheel, even less to the hub. This means that there is a substantial amount of cyclists whose wheels and hubs are literally slowing them down.

To address these issues we have completely redesigned the structure of a wheel hub and patented it under the name of Enhanced Bearings Performance (EBP). The KRU hub assembly process is also unique in the industry. We use a full 5 axis CNC machined production process in a single manufacturing station while bearings are all inserted at once with optimal alignment and controlled preload.

Enhanced Bearings Performance EBP Technology KRU

EBP brings numerous benefits. Firstly, our hubs provide minimum friction and rolling resistance. The performance is comparable to those with ceramic bearings with the distinctive difference that we are able to guarantee exceptional durability and much better value at a lower price point. In fact, KRU hubs are guaranteed to require no maintenance for 200.000 km. An additional benefit is that our product is unaffected by over-tightening of the quick release skewer. Effectively, KRU hubs make you go faster and maintain their performance for much longer than any other product on the market.

  • Completely rethought hub design and assembly
  • Unaffected by overtightening of the quick release (actually rolls faster)
  • No maintenance required (200.000 km guaranteed)
  • Fast rolling resistance and lower friction – comparable to ceramic bearings
  • Performs well where other products fail