EVERYTHING ABOUT KRU
We founded KRU with the intention to offer key elements (K-Elements) to improve racing bikes in every aspect. We base our products on in-depth studies and technological tests together with a real obsession for style, which is a distinctive trait of our Italian origins. We don’t limit our production to small mechanical elements and produce essential products such as wheels. KRU’s high-end components are characterized by high precision manufacturing and an obsessive attention to detail.
We intend to raise cycling performance to its highest.
Our product development is characterised by an obsession for bringing new ground-breaking technological advancements.
Our design aims to be innovative and practical. At the top of our minds is an obsessive attention to details and the desire to make…
We believe your bike should not only be fast, but also look great and feel unique. We’ve created several unique ways to help you…
Our wheels take advantage of the best manufacturing facilities and we invest strongly in research & development and quality control.