What’s special about KRU Hubs?

One of the key technological advancements we have introduced is the KRU wheel hub. In fact, there aren’t many companies nowadays doing innovation on the hubs. In practice, many wheels on the market today are little more than a selection of existing products put together and a sticker applied.

Our approach for making high quality carbon wheels has been radically different. We’ve literally designed our products from the ground up, including the hubs.

KRU Hub mounted on a wheel

KRU hubs, entirely engineered by KRU, offer performance comparable to hubs with ceramic bearings while on the other hand maintaining exceptional durability at an affordable price point.

The technology is supported by Enhanced Bearings Performance, a patented revolutionary hub design & assembly, and Self Adjusting Spokes, a clever design which allows spokes to perfectly align from the hub flange to the rim.

Enhanced Bearings Performance (EBP)

Enhanced Bearings Performance EBP Technology KRU

Enhanced Bearings Performance is a completely reingeneered hub design & assembly. Main benefits include:

  • Hubs unaffected by over-tightening of the quick release, actually rolls faster
  • No maintenance required for 200.000 km
  • Low friction and rolling resistance

Read more here: http://krucycling.com/2017/07/02/about-enhanced-bearings-performance-ebp-kru/

Self Adjusting Spokes (SAS)

Self Adjusting Spokes – SAS Technology

The Self Adjusting Spokes technology allows spokes to perfectly align from the hub flange to the rim to obtain the following benefits:

  • The wheel supports higher tension
  • Higher wheel performance in terms of stiffness and stability
  • Greater durability of the spokes

Read more here: http://krucycling.com/2017/07/05/about-self-adjusting-spokes-sas-k-elements-kru/

Personalisation

KRU hubs can be personalised with hub caps available in many colours

 

About Self Adjusting Spokes (SAS)

Spokes failure is the most common maintenance issues affecting road cycling wheels for many cyclists. Tackling this problem quickly become a priority in our effort of completely redesigning wheels. Spokes are central in making sure that the structure of a wheel maintains its rigidity. Causes of their failures include imperfect alignment, an incorrect amount of tension because of improper setup or loss during normal use.
To create the SAS technology we have drilled an hemispherical groove in the hub flange and added a ball shaped washer placed underneath the spoke head. This design allows spokes to perfectly align from the hub flange to the rim increasing their ability to withstand tension loads, maintaining the shape of the wheel at lower tension and decreasing the risk of wheel failure.

Self Adjusting Spokes – SAS Technology

Major benefits of the SAS technology include higher stiffness which maximises power transfer, higher durability, lower risk of broken spokes and an improved riding experience, especially on fast corners. Our tests have demonstrated an ability of KRU wheels to reach very extreme lean angles at corners

  • The design allows spokes to perfectly align from the hub flange to the rim supporting higher tension
  • Higher wheel performance in terms of stiffness and stability
  • Greater durability of the spokes, less maintenance required
  • Faster average speed while riding corners
  • Higher maximum corner lean angle (more than 45°)

About Enhanced Bearings Performance (EBP)

In recent years the development of cycling wheels has been predominantly focused on assembling together parts from different manufacturers or at most applying minor modifications to the shape of the rim. The industry appears to have failed to introduce meaningful technology advancements and to have completely forgotten the central component of a wheel’s structure: the hub.

Our approach has been diametrically opposite, the hub is where we’ve started the development. During our research we noticed two big areas for improvement over existing products on the market. One is an imperfect alignment of the bearings which often causes durability issues, especially when the quick release skewer is tightened excessively. The other, is that the vast majority of cyclists never apply any maintenance to the wheel, even less to the hub. This means that there is a substantial amount of cyclists whose wheels and hubs are literally slowing them down.

To address these issues we have completely redesigned the structure of a wheel hub and patented it under the name of Enhanced Bearings Performance (EBP). The KRU hub assembly process is also unique in the industry. We use a full 5 axis CNC machined production process in a single manufacturing station while bearings are all inserted at once with optimal alignment and controlled preload.

Enhanced Bearings Performance EBP Technology KRU

EBP brings numerous benefits. Firstly, our hubs provide minimum friction and rolling resistance. The performance is comparable to those with ceramic bearings with the distinctive difference that we are able to guarantee exceptional durability and much better value at a lower price point. In fact, KRU hubs are guaranteed to require no maintenance for 200.000 km. An additional benefit is that our product is unaffected by over-tightening of the quick release skewer. Effectively, KRU hubs make you go faster and maintain their performance for much longer than any other product on the market.

  • Completely rethought hub design and assembly
  • Unaffected by overtightening of the quick release (actually rolls faster)
  • No maintenance required (200.000 km guaranteed)
  • Fast rolling resistance and lower friction – comparable to ceramic bearings
  • Performs well where other products fail

Follow KRU on social media

Here are some of the ways you can follow KRU on Social Media channels:

By following us you’ll get an inside look into our world and be the first to know about our new products.

A summary of upcoming KRU events in March

March will be a busy and exciting month! KRU will be touring the island of Taiwan to showcase KRU’s advanced cycling technologies.

Here is a recap of all the events where you’ll find KRU over the month of March.

  • 18 March: 5i50 Triathlon in Taitung at the Ironman Expo
  • 19 March: Ironman 70.3 in Taitung at the Ironman Expo
  • 21 March – 25 March: Taipei Cycle show in Taipei at booth I0401

We have an exciting month ahead!

Save the date: Taipei Cycle Show

KRU are announcing another important event on the calendar. KRU will be attending the Taipei Cycle Show during the week of March 21-25, 2017.

 

Come find KRU at Booth I0401 from March 21st to March 25.

KRU will be there to give you a taste of innovative technologies such as the Enhanced Bearing Performance powering the top performing KRU hubs and some of the newest products.

Save the date: KRU at IRONMAN Taiwan

Great news! KRU will be attending IRONMAN events to show our products to Triathletes from all over the world.

The schedule is as follow:

  • Saturday March 18 2017: Ironman 5i50 Taitung (Info here)
  • Sunday March 19 2017: Ironman 70.3 Taiwan (Info here)

If you happen to be in the area, make sure to visit our booth to see our products and experience our technologies.

Explore the 2017 KRU catalogue on Issuu

You now have one more way to browse the 2017 KRU Catalogue.

We have uploaded our wheels catalogue on publication site Issuu so that you can browse it in a responsive and smooth experience.

Click inside the frame below to watch in fullscreen mode.

Enjoy your read!

(If you would rather download a pdf, visit the downloads section of our site.)

KRU Wheels are now UCI Certified

We have fantastic news for all the racers out there who compete in UCI races. UCI is the Union Cycliste Internationale and the world governing body for cycling and cycling events.

KRU Cycling has obtained the UCI certification for “non-traditional wheels” and are now added to the short list of companies having obtained this certification.

UCI equipment regulation require that wheels used in “massed start competitions” in the disciplines Road and Cyclo-Cross must be tested and have obtained a certification, unless those wheels are “traditional”. All carbon wheels are considered “non-traditional” and therefore require certification.

Additionally, this certification makes KRU Wheels  ITU (International Triathlon Union) legal.

Our models that have now obtained the certification include:

  • C-38 (Clincher)
  • C-55 (Clincher)
  • C-88 (Clincher)
  • T-38 (Tubular)
  • T-55 (Tubular)
  • T-88 (Tubular)

Only selected companies are approved to appear on the list and we are very proud to have joined the UCI certified list.

KRU in the news: CT CicloTurismo

CICLO TURISMO – “NEW RANGE OF KRU PRODUCTS REVEALED”

Popular Italian cycling magazine Ciclo Turismo talks about KRU products in their November print issue. Here is a quote from their article.

“The KRU brand has announced the launch of a new range of carbon wheels, both clincher and tubular, characterised by interesting new features in three areas: maintenance free hubs, mountain proof rims, and exceptional durability.

The hub, completely designed  by KRU, offers a performance comparable to that of ceramic bearings while keeping exceptional durability.”

You can read the full article here. Let us know what you think of it.