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Save the date! KRU at Eurobike 2017

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We’re excited to announce that we will be at Eurobike 2017 with our own KRU Cycling stand.

Eurobike is the world’s largest cycling trade show and takes place in Friedrichshafen, Germany from August 30 to September 2.

We’ll be presenting our wheels and components and also some secret prototypes we’ve been working on.

HALL: B3 | STAND: 312

To know how to navigate the show, consult the map at http://www.eurobike-show.com/eb-en/index-of-exhibitors/?id=90883358273146286

See you there!

About Enhanced Bearings Performance (EBP)

In recent years the development of cycling wheels has been predominantly focused on assembling together parts from different manufacturers or at most applying minor modifications to the shape of the rim. The industry appears to have failed to introduce meaningful technology advancements and to have completely forgotten the central component of a wheel’s structure: the hub.

Our approach has been diametrically opposite, the hub is where we’ve started the development. During our research we noticed two big areas for improvement over existing products on the market. One is an imperfect alignment of the bearings which often causes durability issues, especially when the quick release skewer is tightened excessively. The other, is that the vast majority of cyclists never apply any maintenance to the wheel, even less to the hub. This means that there is a substantial amount of cyclists whose wheels and hubs are literally slowing them down.

To address these issues we have completely redesigned the structure of a wheel hub and patented it under the name of Enhanced Bearings Performance (EBP). The KRU hub assembly process is also unique in the industry. We use a full 5 axis CNC machined production process in a single manufacturing station while bearings are all inserted at once with optimal alignment and controlled preload.

Enhanced Bearings Performance EBP Technology KRU

EBP brings numerous benefits. Firstly, our hubs provide minimum friction and rolling resistance. The performance is comparable to those with ceramic bearings with the distinctive difference that we are able to guarantee exceptional durability and much better value at a lower price point. In fact, KRU hubs are guaranteed to require no maintenance for 200.000 km. An additional benefit is that our product is unaffected by over-tightening of the quick release skewer. Effectively, KRU hubs make you go faster and maintain their performance for much longer than any other product on the market.

  • Completely rethought hub design and assembly
  • Unaffected by overtightening of the quick release (actually rolls faster)
  • No maintenance required (200.000 km guaranteed)
  • Fast rolling resistance and lower friction – comparable to ceramic bearings
  • Performs well where other products fail
KRU Cycling Tubular T38

About KRU Wheels

KRU is a new brand of wheels and components founded by a group of italians, particularly a former lead engineer from Deda Elementi.

Their first products include a large range of carbon wheels, clinchers and tubulars, characterised by interesting technological innovations.

ZERO MAINTENANCE HUB
The hub, entirely engineered and designed by KRU offers performance comparable to that of ceramic hubs while also maintaining exceptional durability. It is in fact guaranteed to be maintenance free for 200,000 kilometers. Their patent “Enhanced Bearing Performance” avoids bearings compression and slower rolling of the wheel in case of excessive tightening of the quick release skewer. The wheels are also customisable with stickers and coloured caps.

MOUNTAIN-PROOF RIMS
The rims are characterised by a special material, the “Vapor Grown Carbon Fiber”. This substance, which originates from the aerospace industry, makes the compound thermally conductive so that heat generated while braking quickly dissipates on the entire surface of the wheel. Consequently, KRU Wheels reach temperatures that are 30% lower and can resist descents that are twice as long as competitors’ products. This makes KRU wheels dolomites-proof.

EXCEPTIONAL DURABILITY
To further improve the durability of their products, KRU has developed numerous technologies in order to maximize the ability of their wheels to withstand wear and use.
“SELF ADJUSTING SPOKES” is a technology that allows the perfect alignment of the spokes from the flange to the rim, making the wheels more resistant to heavy loads and limiting the risk of rupture of the spokes.
“SEAMLESS LAMINATE CONSTRUCTION” improves the lamination process of the wheel by making sure that continuous material is used as much as possible instead of applying traditional methodologies where different pieces of carbon are joined or glued together. This limits the risk of cracking and breaking and the resulting product is solid and free from weak points.

For more information visit http://krucycling.com/

Cosmo Bike show

Cosmo bike show 2016

Come to discover our ‘K’ elements in Verona, Italy at the Cosmo Bike Show!

You will find our wheels, accessories and components. From Friday 16 September to Monday 19 September.

BOOTH: B7-3

A preview of the new KRU components at Eurobike

Eurobike is next week! We’ll be presenting our new components including lightweight aero handlebars, aero cockpit, ultra-light handlebar, stem and more.

You’re invited to see them in person at our stand B1-408!

If you would like to have a preview, read our components brochure to have a taste of what we’ll be presenting at Eurobike Show 2016.

Also, be the first to know about our new product releases, by signing up for our newsletter (newsletter archive).

TAIPEI CYCLE SHOW 2016